Pink Vanilla & Blue Vanilla’s Exceptional Concessions Success

UK fashion brands Pink Vanilla and Blue Vanilla are one of UK fashion’s standout success stories across retail concessions.

Over the past decade we have worked closely with both brands as their concessions presence has expanded significantly. Blue Vanilla joined i.LEVEL Concession Manager in 2011 and Pink Vanilla followed in 2019. Since then, their growth across concessions has been exceptional.

Their long-standing success within New Look concessions has been reinforced by further expansion into Matalan, adding another strong retail partnership to their portfolio. Alongside this, the brands now operate 17 own stores, reflecting a bold and well-executed retail strategy supported by strong designs.

Blue Vanilla focuses on modern, affordable womenswear and is built around statement pieces, floral dresses, knitwear and versatile day-to-evening options. Pink Vanilla, by contrast, is a younger label, with a more trend-led approach. It caters to a younger demographic, and is designed with style, value and wearability in mind.

Both retail labels belong to Nova, one of the most experienced and established fashion wholesalers in the UK. This has added further strength through experienced design teams and international sourcing, with this combination of creative direction and operational expertise being central to their continued success.

Today both brands use i.LEVEL ERP across their entire operations, including fashion stock management, wholesale, retail, and detailed reporting. The aim is simple: to ensure that production, orders, replenishment and performance are managed quickly and accurately across every sales channel.

It is always rewarding to work alongside brands over the long term and to see that partnership translate into measurable commercial success.

Pink Vanilla and Blue Vanilla demonstrate what can be achieved when strong product, disciplined retail execution and robust fashion systems like i.LEVEL ERP work together.

If you are a fashion brand looking for a 360 fashion software solution designed specifically for UK and Eire fashion, please contact us at info@ilevelsoftware.co.uk. We would be only too pleased to arrange a Teams demonstration.