We’d like to wish all our brand partners, friends and colleagues a great 2020 and an even better decade ahead. If the last ten years are anything to go by, we can look forward to even more change, further tech disruption, but also glaring business opportunities.
If you need any reminder, just look at High Street and consumer shopping habits – the retail landscape has evolved beyond all recognition compared to its 2010 counterpart, where the department store and discount designer outlets were still king. No longer.
As we enter 2020, fashion trade websites are flooded with predictions of what lies ahead. Yes, ecommerce and the online influencer community is stronger than ever (even the Queen has hired a social media manager) but what else can we expect to be BIG this year?
Personalisation or “Aspirational Realness”
According to Vogue Business, consumers have become tired of continuous celebrity endorsement and want to see authentic brands with real people. This is filtering into the way fashion is marketed – as one example, look at Silk Fred* who encourage their customers to post images of themselves wearing their new purchases.
Personalisation is also filtering into the way fashion brands communicate with their customers. There is probably no better customer service than when the CEO or owner of a brand responds personally to a shopper’s enquiry or tweets. Expect personalisation to be a key trend.
Social Media Micro Conversions
Social media commerce is set to be a clear 2020 trend, with consumers adding items directly to their baskets from social media channels. Indeed, social referrals to ecommerce sites have grown 110% in the last two years and more social platforms are looking to integrate direct, on-platform selling tools, as part of the next major retail shift.
Trading up the Trade Show
Has the corporate trade show had its day? Hmm, clearly not according to ITE Group who purchased Pure London from Ascential in 2018. But there’s no doubt that trade shows are going to have to adapt and change to remain relevant in such a dynamic fashion environment. This year many fashion trade shows are opening their doors to consumers, creating one-off experiences, and using the time to launch new and/or exclusive products to market….and this trend will continue.
As always i.LEVEL will be at a number of fashion trade shows across the country where we will be on hand to discuss our portfolio of fashion software solutions – stock control, wholesale, B2B wholesale webstore, barcode scanning, EPOS, mobile order taking, and much more…including over 45 integrations with third party hosts. It all kicks off with Pure London between 9th-11th Feb 2020. Come and meet us over a coffee – just drop a line to email@example.com and we’ll get back to you…
* Silk Fred is a key integration of ours