Boy, have we missed Pure. Not just because it’s Britain’s foremost trade fashion show, or the range of collections and brands on show – no, we missed it because it’s also the premier networking event for fashion professionals and a chance to connect with clients, friends and colleagues alike.
This summer’s Pure, just gone, was palpable for its optimism. People were finally glad to see a familiar face, smile, nod and to greet each other warmly. In this respect it can’t be equalled.
So what did we learn from this year’s event?
- After more than two years of Covid, people were happy to be back and optimism was everywhere.
- This optimism was captured in the season’s colourful collections, particularly on the bustling catwalks.
- Whilst eCommerce is important, there is still a lot of life in wholesale (and more to come as brands wake up to the fact they may be ignoring a sales channel that other brands are taking advantage of).
- Many of the familiar brands weren’t exhibiting, replaced by new brands and foreign entrants. We think this will change – many UK brands missed an opportunity here, so expect to see a larger Pure next time around.
- Pure was rocking over the weekend, but amidst the 39 degree heat and melted train tracks on Monday and Tuesday, it was far, far quieter. Too quiet. What can be done about that is anyone’s guess.
- Pure Origin, which was upstairs, had an amazing entrance, but once inside it was tepid – just a square for each brand separated by garment rails which looked uninspiring to say the least. Come on, let’s do better than that!
- Shout out to our client Nova, who had the most amazing stand, and it was packed. That was fantastic to see. Like the old days!
- PS: Apart from the old main building everything else has been torn down and is being rebuilt to extend and modernise the whole exhibition area. That should make next year’s Pure events even better – Olympia needs a face lift, whilst west London needs a world class event location especially now that Earls Court has been demolished.
Finally, if you’d like to know more about why companies like Nova, with their multi-brand offering, choose i.LEVEL, or to find out more about our portfolio of fashion software solutions (wholesale, ecomm, concessions, logistics, integrations and so much more), then please drop us a line at firstname.lastname@example.org