Pinterest expands Shopify Integration, so what?!

user Posted on May 11, 2021

Pinterest is one of the most successful social media platforms for fashion brands, showcasing in technicolour the latest styles, palettes, and fabrics. With over 460 million monthly active users, it’s simply a huge marketplace, and a few of our client brands are using the platform to good effect.

How? By uploading their latest styles to the platform, and in the process creating direct shoppable experiences via Pins.

Now, we’ve learned that Pinterest has announced it’s expanding its partnership with Shopify to 27 new countries, including the UK. The Pinterest/Shopify integration makes it easy for Shopify merchants to connect their products to Pinterest, and reach the platform’s millions of users.

To quote Pinterest: “By installing the Pinterest Shopify app, merchants can quickly and easily upload product catalogs, publish Pins for items on sale, track performance and reach people with campaigns, all from your Shopify interface.”

Furthering this, Shopify merchants advertising on Pinterest through the Shopify platform will also now have access to Dynamic Retargeting, “which will enable them to re-engage with Pinners who have already expressed interest in their products on Pinterest”.

So what’s this got to do with i.LEVEL? We are integrated with Shopify, creating an all-inclusive, 360° fashion software solution for fashion brand ecommerce. And Shopify is integrated with Pinterest. It’s a joined up solution allowing fashion brands to sell on Pinterest smartly.

It’s that straightforward and will help you optimize your ecommerce potential!

P.S. Our Shopify integration allows you to control your stock in i.LEVEL, upload the info to Shopify, and when sales are made in Shopify the sales arrive back in i.LEVEL for fast adjustment of stock and seamless inventory control.

If you’d like to know more about our integration with Shopify, you can contact us on 01234 761 757 or email info@ilevelsoftware.co.uk. We’d be delighted to tell you more or demo our solution(s) online via Microsoft Teams.

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