Pinning hopes on ecommerce

user Posted on October 1, 2020

Pinterest has just announced that it will ‘make every pin shoppable’ with a host of new functionality for advertisers. The benefits for fashion brands? You can now use Pinterest to showcase your lines and sell via the same page.

The social media platform, which is popular in the UK, has 400M users worldwide but has been overshadowed by Instagram (especially within fashion). That is all set to change, or least be challenged, by Pinterest’s latest move which includes:

  • A new ecommerce functionality that enables consumers to make purchases within a home or fashion pin (directly from a shop tab).
  • Shopify retailers will get improved ad conversion insights to better gauge the performance of their Pinterest content.
  • Brands can keep tabs on how audiences traverse the purchase path, from page visits to adding items to cart and, ultimately, the point of purchase.
  • Permitting ads in more locations.
  • Lens camera visual search to allow ads within shoppable pins.

The result? Fashion brands both big and small can now use Pinterest as a viable shopping platform to drive sales. As Pinterest itself says in a company blog post, “We’re building a place to browse and shop online, not just a place to buy.”

It’s a good time for fashion brands to take a fresh look at Pinterest – at a time of increased lockdown, circuit-breakers and restrictions, the platform has stood out as a destination for online inspiration. In the UK, searches are up 55% year-on-year and the number of boards is up by 52% over the same period.

Given the current ongoing pandemic, which doesn’t look like it will end anytime soon, the traffic to Pinterest is only set to increase, and so is the volume of sales it generates.

If you haven’t already, it’s time to get onboard.

If you are a fashion brand looking at expanding your ecommerce potential, it’s also time to look at i.LEVEL. We have developed a series of integrations and modules that make it quick and easy to maximise your brand’s ecomm potential across a wide range of digital channels – you can view them here.

i.LEVEL, as a single-view stock control system, also gives a complete overview of all your sales channels. It allows you to track clothing and accessories from factory to warehouse, store to customer, website to home address. In short, everything you need to manage your fashion brand in an omnichannel environment.

If you would like to expand YOUR BRAND’S ecomm sales channels, call us now on 1234 761 757 or email info@ilevelsoftware.co.uk

circle
img

Latest News

New i.LEVEL website launched

If you’re reading this, you’ll know that we have just launched our new customer website. We’ve aimed to keep it clean, modern, fresh and most importantly, informative. We hope you like it! The assets and resources that you still need from i.LEVEL (software downloads, API documentation, etc) are still accessible and available. We’ve timed the […]

user Posted on January 13, 2021

Read More

i.LEVEL Support goes email-only

A reminder to all our clients and fashion brands that i.LEVEL Support is going email-only and we are ceasing our telephone support. This will allow us to save costs and keep i.LEVEL as competitive as possible. The restrictions in place for much of 2020 have allowed us to perfect our email Support system – all emails […]

user Posted on October 30, 2020

Read More

Pinning hopes on ecommerce

Pinterest has just announced that it will ‘make every pin shoppable’ with a host of new functionality for advertisers. The benefits for fashion brands? You can now use Pinterest to showcase your lines and sell via the same page. The social media platform, which is popular in the UK, has 400M users worldwide but has been overshadowed […]

user Posted on October 1, 2020

Read More

comment-icon Get in touch
comment-icon Get in touch