There’s always a theme sewn into the fabric of London Fashion Week. Whether that be political, economic or environmental, the bi-annual fashion event always throws itself into the eye of the storm. As if we need any more storms…
So, what were the key themes this season? There were three that stood out:
- Age and size diversity (Emilia Wickstead and Preen);
- Opening up shows to the public as ‘see now, buy now’ increases consumer demand
- Design houses tapping into the ‘rental market’ to highlight their engagement with sustainability.
More importantly, for the 140 fashion brands that use our platform, what were the key styles/colours trends for AW20 that stood out? Here’s our snapshot:
Polka dots – The print of the season, and who better to single out other than print designer Richard Quinn. His range of ready to wear evening dresses drew gasps, whilst his hero piece was an ankle-length gown that had been created with thousands of Swarovski crystals.
Winter whites – An array of feminine and chic outfits made this unusual A/W shade a standout of the week. From the lacy looks of Simone Rocha to the chiffon A-line dress by Molly Goddard, a new style of bridal is upon us. Now.
“The Cricket Sweater” – Far from the preppy high school stereotype, the chunky knit cricket sweater cropped up at Burberry, Simone Rocha and Tommy Hilfiger. Burberry’s take on the sportswear classic has been designed in mind to wear with pencil skirts and sneakers.
Brown conquered – This was most striking at the Emilia Wickstead collection, as a model in her 60’s graced the catwalk in a chestnut suit with an oversized blazer. At other shows, chocolate skirts joined coffee-coloured coats and capes to create a rich blend of glamour.
Whilst London Fashion Week was unable to escape the impact of the coronavirus – with the majority of Chinese press and buyers not in attendance – it was still an unqualified success. Optimism within the industry, whilst measured, is high. Let’s hope that continues!
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