It’s time for a New Look

user Posted on September 30, 2021

Despite the challenges of the last eighteen months, New Look is in good shape. The high street brand announced this week that “larger shopping sprees offset lower footfall” and that total revenues more than doubled for Q1 of 2021.

That is some performance. Remember how challenging Q1 was?!

Here’s what else you need to know:

  • Following the High Street retailer’s CVA restructuring deal a year ago, the company now has 472 sites (it’s closed only 39)
  • It’s reduced its headcount by 18% with current staff now totalling 10,912 employees
  • ecommerce sales continue to rise, with the latest quarter registering a 3.8% growth driven by summer dresses and sandals.

As CEO Nigel Oddy said, “New Look has an excellent opportunity to capitalise on, and the combination of a cohesive omnichannel model, conveniently located stores, and feel-good fashion at great prices will put us in a strong position to deliver long-term and sustainable growth.”

He’s right, and i.LEVEL also has an excellent opportunity!

If you’re in New Look concessions we can integrate your fashion brand with New Look’s IT system quickly and painlessly, all within a matter of days, so you can keep tabs on what’s been selling, when and where.

This will allow you to replenish stock quickly and fully optimize your concessions channel within New Look.

Importantly, our integration with New Look is highly respected within New Look itself and is the ‘go-to’ recommendation for any New Look concessions brand.

For larger fashion brands trading with New Look, i.LEVEL Connect is another option. Using the dropship model of sales fulfilment, Connect is a portal that sits between your brand and the website of the host brand – in this instance New Look. When an order is made on New Look’s website, your brand will download the order to do the pick, pack, and dispatch from your own warehouse.

Whatever route you choose – a straightforward integration with New Look, or trading with New Look via i.LEVEL Connect – the result is the same: you can trade with New Look smartly, efficiently and profitably.

If you’d like to know more about our New Look integration or i.LEVEL Connect, contact us at or call 01234 761 757 – we’d be delighted to talk to you!

P.S. If you’re trading in other concessions, we have also developed integrations with a long list of other retailers – you can view our full list of integrations here.


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