ASOS powers ahead on all fronts

user Posted on February 4, 2020

Are you on ASOS? If not, you need to be! Last year the online retailer improved product choice, stock availability, presentation and social media engagement which led to sales climbing 18% in the final four months of 2019.

And despite two profit warnings last year (partly due to warehouse IT problems), the company still leads the way in fast fashion ecommerce. Put into numbers, the online giant sold over 348 million units in 2019, meaning it earned 86 pounds in revenue and nearly 15 pounds in profit every second.

So how do you go about joining ASOS and selling on its platform? It’s straightforward:

  1. Open an account and apply for a boutique. To open a boutique on ASOS you will have to comply with seller’s conditions. …
  2. Create a PayPal or Stripe account. …
  3. If you get accepted, the next step will be creating a boutique. …
  4. List your items. …
  5. You will also need to set up customer service.

How can i.LEVEL help? Our ASOS stock control solution makes it straightforward for brands to sell to ASOS whilst also keeping accurate oversight of stock levels, distribution and supply chain logistics. The module plugs-in to our stock control system giving brands a 360° degree overview of all ASOS-supplied stock. You can read more here. PS The module can be activated within minutes (i.e. no additional IT work is needed).

What makes ASOS particularly special is that it is continually innovating with new ecommerce solutions. Last month the online retailer launched a trial of ‘See My Fit’, an AR tool that allows customers to try on clothes virtually. The tool digitally maps dresses onto models that fit the shopper’s size and shape. Customers can choose from 16 different models with sizes spanning from 4-18, to envisage a realistic representation of how the dress may look on at home.

Collaborating with Israeli AR company Zeekit, the trial could also possibly eliminate serial returners, who intentionally over-buy product and then return the pieces that are unwanted.

ASOS is no stranger to using artificial intelligence in a customer’s online shopping journey – it has already seen success with both its Fit Assistant and Virtual Catwalk, concepts launched in 2018 and 2019 respectively. If See My Fit is a success, it could further revolutionise the ecommerce fashion market.

If you would you like to know more about our integration with ASOS, call us on 01234 761757 or email for a live demo. We will also be at Pure London and London Edge, so if you are attending either trade show, drop us a line!

P.S. Check out this BBC video where you can see AI technology in action within the fashion industry.






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